Tuesday, November 27, 2007

Gratz Gone Wild


http://www.oregonlive.com/entertainment/index.ssf/2007/11/tv_commercials_joan_gratz_anim.html

Above is a link to an article by Kristi Turnquit about Portland animator Joan Gratz. She pioneered 'claypainting' and won an Oscar for her "Mona Lisa Descending a Staircase,(see earlier post in archives for film). Now she has transitioned over to computers and I bet she is loving the flexibility.

Artist though she is, Gratz doesn't just create personal projects. Her latest work is a commercial, done for the San Luis Obispo-based company the Spice Hunter. Though Gratz has done commercials for such companies as Coca-Cola and Knorr Soup, the Spice Hunter job presented Gratz with a novel challenge. Her palette this time wasn't colored clay, but the spices themselves, which she animated digitally. "I photographed the spices and threw them on my scanner," says Gratz. "I could control the color and how big they are. It was like having a new set of paints."

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